Tips On How To Do Successful Facebook Marketing

fb advertising and marketing is one of the quality ways to attraction to a wide kind of clients, in particular if you are a small enterprise that may make the effort to answer to particular remarks. With the recognition and familiarity mostpeople have with fb, it is an incredible advertising and marketing avenue. read on for greater tips.

Generate some interest to your facebook campaign by means of organizing a giveaway. encourage your site visitors to enroll in your page to be able to be eligible for some unfastened products. Make your winners viewable to maintain the legitimacy of your contest.

Create a contest for your facebook web page that handiest fanatics of your page can take part in. this will make themexcited to come back to your page. they may even inform circle of relatives, buddies, or co-employees, meaning you'llhave greater visitors coming on your web page. Of direction, greater site visitors method greater commercial enterprise!

enhance the facebook marketing interface of your web page the usage of custom tabs. custom tabs can help youoptimize information to your web page for site visitors that betters your business. if your enterprise is retaining an event or sponsoring a contest, along with a tab makes sure traffic recognize approximately it.

in case you're operating on building your fan base, take into account using "Like commercials". those are advertisements that consist of a name to action to love your page right from the ad itself. those ads seem to be just as powerful in the news Feed as they're in the right column, so play with the placement.

Do not depart any sections of your facebook page blank in case you are trying to market your commercial enterprise. Many humans neglect to put all in their data and this could value lots ultimately. If humans can not find the recordsthey want for your enterprise, they'll look for someplace else to get what they need.

don't ramble to your page. don't fall into the fb trap of thinking extra posting is first-class. human beings don't need to recognize each ultimate thing you are up to. In truth, in case you have a tendency to ramble off-subject matter, you could surely be doing more damage than excellent. humans comply with you for a cause, so keep your attention on what you or your emblem does high-quality.

offer something in change for signing up in your facebook page. Having site visitors check in in your page lets youengage them in ongoing talk approximately your enterprise. providing them some thing, along with an access in a sweepstakes, makes them much more likely to register on your web page and provide your commercial enterprise with treasured leads.

facebook's advent of their Timeline layout is changing strategies for plenty business marketers. Timeline allows for the posting of large pix which can be more likely to grab reader interest. a success entrepreneurs are posting these largerimages, coupled with a focused name to action. this will run the gamut from downloading coupons to encouraging product customers to upload their personal pictures of your product in movement.

publish approximately your milestones on fb. you could as an example let your subscribers recognise approximatelyyour sales extent, the launching of latest products or the anniversary of your maximum popular merchandise. This is a good manner to attract attention to sure merchandise even as developing a fantastic photo on your logo.

Ask other people that you know for recommendation concerning facebook if you are new to it. facebook has been around for many years now, and thanks to this, many humans have found out a amazing deal approximately how toefficiently optimize a page at the web site. you'll probable be surprised at how a lot there may be to learn.

Why do you need a fb page? Do no longer simply have a facebook due to the fact it's far the "in" aspect to do. Is it being used to talk with other human beings? Or, do you want them to have a discussion board with which to contact you? the use of a facebook web page to boost and develop income is special than using one to just retain and encourage loyalty among current purchasers.

reply to remarks or questions as quickly as possible. With generation nowadays, people like velocity. The faster you could be approximately responding to the questions and feedback that your target market has, the better. this coulddisplay them which you genuinely do care about them as clients and cost them.

offer a praise to people who already frequent your web page for telling their friends to like your page. that is a highly feepowerful way to engage with people who already are interested in your commercial enterprise, as well as an cleanmanner to unfold the word approximately what you need to offer.

Ask clients for opinions you could publish in your facebook page. people displaying interest for your merchandise are going to comprehend critiques left with the aid of others. whilst your current customers let others know approximatelyyour product on this manner, you'll locate new clients begin to appear.

Do no longer overspend on ads. some organizations do well buying commercials that are placed on fb even as others do no longer see any return from it at all. Run some test commercials before spending a variety of money on a fulladvert marketing campaign. pay attention to learn what works well for your niche and what doesn't.

it's miles a great deal simpler for you to lose fans than it's miles so that you can advantage them, so hold this in thoughts whilst you are advertising and marketing. keep away from doing whatever humans may locate offensive. oncethey are long past, it is quite an awful lot an excellent guess that they may not be doing any extra enterprise with you inside the future.

stay tremendous in all posts that you write for your wall. post high-quality statistics that your fans will want to study; in any other case, they may become bored to your web page.

As stated inside the beginning of this newsletter, being capable of take out the time to mainly respond to clients to yourbusiness' fb page can assist with constructing a relationship with consumers. don't forget the tips in this article, and use fb advertising in your advantage. these pointers may be applied in multiple conditions!

Affiliate marketing is a recent development in marketing methods. One party (the affiliate) brings customers to a second party (the retailer or merchant) and gets rewarded for each customer. As opposed to referral marketing, the incentives in affiliate marketing are purely financial. Download Premium Resource – Affiliate Marketing Strategy Guide Understand how to best use social media in your marketing strategy as an individual or as a business. Access the Affiliate marketing strategy guide What is affiliate marketing? The affiliate network is the go-between for retailers and affiliates. It helps the former find affiliates and the latter to receive offers. While retailers have traditionally used more common methods for marketing (search engine optimization, email marketing, pay-per-click deals, content marketing and display marketing), affiliate marketing is becoming more important. Affiliates are free to use these other marketing techniques to direct customers to a retailer, though they also use less orthodox methods. For example, they could provide reviews of products or services their clients provide. Retailers love affiliate marketing because it is performance-based – they do not have to pay unless there are tangible results. They can pay their affiliates (also called publishers) on a per sale, per click, per action (e.g., for a click, or form submission) or per mile (e.g., per 1,000-page visits) basis. There are two ways that retailers track and manage their affiliates: through software and through hosted services (affiliate networks). Why Should It Matter To You? The use of affiliate networks can be a huge benefit to an ecommerce website. The key to any marketing strategy is building a great reputation among your customers or audience. Once you draw them in, you can offer your services and products. If they like what they see, people are likely to stick to one product or service and refer it to their friends and family. Affiliate marketing helps you develop this reputation. Affiliate marketers, or publishers, know their audience and through the connection they make, they can direct them to your business. They can help direct Google searches to your site. They are especially good at highly specific long-tail searches. Affiliates use various techniques to direct customers, including SEO and paid searches. Many also use blogs and reviews, and if they have charisma and consistency, they can achieve that rarest of marketing values: trust. The best affiliates can fashion themselves as experts in the field; they speak from the heart, relating personal experiences. They develop comprehensive guides on the product or service. Once directed to an ecommerce website, customers can then assess the quality of your product or service. The first thing they notice is the design of your website, which is why ecommerce web designers are in such hot demand. Of course, it is not all smooth sailing when it comes to affiliate marketing. Retailers will face a certain amount of risk. Most importantly, you must ensure affiliates are advertising your products on their site. You also should make sure they are doing so appropriately. Risks aside, affiliate marketing, particularly through affiliate networks, can be a strong marketing strategy. What Are Some of the Popular Services? Affiliate marketing services provide a venue for retailers (or advertisers) and affiliates to exchange services with each other. The retailer needs traffic directed to their site, and the affiliate gets paid a fee. Affiliates can be parties with blogs, YouTube channels or any other online real estate they can leverage to help you market your brand. The network is how you find and negotiate with your affiliates. There are numerous affiliate networks available. Below are four of the leading names used today. 1. Amazon Associates If you sell anything on Amazon, you automatically become an Amazon merchant. Amazon affiliates can choose to advertise any product offered on the shopping site. While this affiliate network is simple to use, retailers have no control over commissions, and it does not offer management services. 2. CJ Affiliate Brought to you by Conversant, CJ offers only affiliate marketing services but does very well in that niche. CJ only hires the most sophisticated publishers, after a rigorous application process. They provide various affiliate marketing tools, including many publishing models and types, and numerous PPA models. 3. Rakuten Affiliate Network RAN, part of the larger Rakuten Marketing organization, is one of the bigger names in the business. Rakuten works mostly with larger companies with hefty marketing budgets. Being part of a marketing organization means Rakuten goes beyond just providing affiliate marketing. 4. ShareASale ShareASale is one of the bigger platforms available. Part of the reason for their popularity with marketers (many of whom use the service exclusively) is that they provide a ton of data on all the offers on their network How Do They Compare? The basic premise behind using an affiliate network is they make life easier for affiliate marketers and retailers by compiling a list of all offers, allowing for a better match of companies and affiliates and handling the nitty-gritty details of running such a network. All networks should do at least that. Beyond that, the networks begin to differ along a number of lines. The first way to compare them is in terms of partner network. ShareASale, for example, includes more than 4,000 merchants on its platform. CJ has over 3,000. Rakuten has just 1,000. Secondly, how easy is it to compare offers? ShareASale has numerous metrics to help marketers make the best decision. The others also offer comparison tools, with varying degrees of accessibility. How often does the service pay? ShareASale and CJ payout once a month. Rakuten pays out when the advertisers pay, so their payment schedule is more erratic. With Amazon Associates, you have to wait at least two months. Reporting tools are another metric to compare affiliate networks. ShareASale, for example, has a somewhat outdated reporting system. CJ has one of the best reporting tools, which is important when you want to assess performance. Customer support and ease of learning the platform are important attributes as well, though certainly not make-or-break. Moving Forward If you feel affiliate marketing is right for you, register with a network. Best practice in the industry suggests you register with several (even all of) the major affiliate networks. This will give you the advantage of having a wide selection of models to choose from. Above all else, know for certain what your goals are with this, or any other, marketing strategy. Once you have clear goals in mind, you are in the best position to leverage the benefits of affiliate marketing. Thanks to Meagan Bryson for sharing their advice and opinion in this post. Maegan is a Marketing Associate at EYStudios.com, She is passionate about delivering mind-blowing creative solutions for businesses that catch eyes and convert customers. In her free time, Meagan enjoys writing and gardening.

Every month, Facebook gets scrolled, clicked, liked, updated, poked, and emojied by more than 1.8 billion people. That’s more people than there are cars on this planet’s roads. That’s 30X more people than McDonald’s restaurants serve each day globally. That’s more people than homes in the world that have at least one TV in them. In short, that’s a lot of people.

 But why does that number matter to you, fellow marketer? It matters because for each of those 1.8 billion people, Facebook collects essentially all the information you would ever need to find your perfect customers.

You know, the people who have a need for what you’re offering and are hankering to buy any minute now. Imagine knocking on 1.8 billion doors, asking for 98 separate bits of data from each person who answered those doors, then parsing through them to decide if that person is a qualified lead worth marketing to.

 Now, forget that impossible amount of work you just imagined because Facebook has done all of that for you. The massive amounts of data that Facebook knows about each user is marketing gold. It enables entrepreneurs to home in on and advertise to highly qualified leads in a few seconds. And it’s the best place to advertise your landing pages right now.

Whether you’re just thinking about advertising on Facebook or you already have a few campaigns under your entrepreneurial belt, here are eight ways you can maximize your Facebook ad spend and drive the right audience to your landing pages every time. Not using landing pages yet to boost your online sales and leads? Don’t sweat it—sign up for a free 14-day trial. Using targeted Facebook ads to drive traffic to focused landing pages is a recipe for making money and growing your business.

 How to Sell More Using Facebook Ads with Your Landing Pages Incorporating paid social media ads turns your standalone landing pages into full-fledged campaigns. Placing ads leading right to your landing pages on Facebook and Instagram is one of the best ways to get qualified and relevant leads into your sales funnel. If you’re new to ads, though, running your first campaign can be intimidating, and you want to be sure you’re not wasting your very real money on ads that reach the wrong audiences or lack a great offer. Follow these eight tips to maximize your Facebook ad spend.

1. Set a Clear Goal This may seem like an obvious first step, but it’s one that gets overlooked more often than not. Before you begin incorporating this new marketing tactic into your arsenal of tools, ask yourself what your ultimate goal is. Don’t just commit to this integration because other people are doing it and finding their own success, leaving you with some serious FOMO. Starting with your own goal not only gives you an endpoint to strive for and build on, but it also gives you something to measure against.

Also keep in mind that your goals should be relatively short-term. If you set a goal that can’t be realized until 1 year from now, you won’t know if what you’re doing is successful along the way. For example, set a goal for selling $200 more product from Facebook ads each month. If you don’t hit that goal in the first or second month, you’ll know you need to adjust your strategy.

If your goal had been simply to sell $2,400 more at the end of the year, you wouldn’t have a great gauge for how you are doing right now versus the long-run. Facebook’s ad builder will optimize to help hit your goals when you tell it what your marketing objective is: Awareness If you’re just getting started and want to do things like increase likes, follows, and reach, this is the objective for you.

Consideration This objective is right for the business that has decent reach and a loyal following, but wants its audience to start learning more about the company. If you want people to start considering a specific product or service you offer, this is a good objective. Conversion People know about you, traffic has been increasing on your website, yet people haven’t quite committed to converting yet. This objective will let Facebook know to optimize your ads for optins, sales, and more.

2. Have a Worthwhile Offer This must-have applies to both your social ads and your landing pages. If you want leads to sign up or purchase something on your landing pages, what you’re offering needs to be tempting. This not only means that your physical, tangible offer needs to be good, but it also means that the copy on your pages needs to do it justice. You wouldn’t try to sell a Lamborghini by calling it “just another jalopy.” No, that would be insanity. Instead you’d talk about what sets it apart from similar products, what it feels like to drive, and other enticing Lambo attributes and benefits. Just like you should with your own offer—make people want it.

 This lading page by Teambit does a great job describing what the product is, how it helps resolve common paints points, and more. If you want to offer an ebook, make sure it’s one that will provide customers tons of value. If it’s a dust rag, show that it collects more dust than just a paper towel. If it’s a t-shirt, explain why on earth this t-shirt is better than all t-shirts. But remember, even the greatest copy can’t overcome a truly bad offer. Or, as my dad would say, you can put lipstick on a pig, but it’s still a pig.

3. Have a Consistent Offer from Ad to Landing Page Let’s hunker down on your offer for another moment and think about how it nests into the rest of your campaign.

 The No. 1 way to waste your money with paid ads is to have an offer that is inconsistent from ad to landing page. Your images, tone, and offer should be consistent through your entire campaign. If these elements vary from step to step of your sales funnel, your lead could get frustrated or, even worse, you’ll lose their trust for the rest of time. To ensure a frictionless campaign experience: Use the same headlineYour headline is most likely what drew a lead to click on your ad in the first place, so why not let them rest-assured they’re in the right place by using it again on your landing page? Use the same images, colors, etc.Using consistent imagery and colors from ad to landing page will make for a frictionless user experience. Same languageUsing consistent language from ad to landing page will dramatically reduce the number of confused leads you end up with. If your ad says “sign up for a free trial,” don’t change the CTA on your landing page to something like, “pick your new plan.

” Double check your offer this one especially applies as you start building more campaigns for your business. It would be an easy mistake to link the wrong landing page to an ad, but it would also be a costly one. Before you hit “start,” take a moment to check that your ad drives people to the appropriate landing page featuring the same great offer.

4. Optimize Your Landing Pages for Conversion, not Clicks It’s pretty satisfying to check how your ad is performing only to see a fat stack of clicks and impressions in your dashboard. But while amassing piles of clicks to your landing page might have you believe your ad is blowing every other ad out of the water, the number you really need to be paying attention to is conversions.

 By optimizing your ad for conversions, you’ll be able to see exactly how many people are completing your desired action on your landing page (and how impactful your ad truly is on your bottom line). When you optimize for conversions, Facebook will automatically give you a code called a Facebook Tracking Pixel (don’t worry—this sounds trickier than it is).

In order to accurately track how many conversions are being made on your landing page thanks to your ad, place this code in the analytics section of any Leadpage you want to track. First, click into “page tracking” for the landing page you made a Facebook ad for. Then, click into “analytics.” Lastly, paste your Facebook Pixel Code into the box under “Head Section Tracking Code.” The best place to put a Facebook Tracking Pixel is on your thank you page.

The thank you page is usually the last step of any sales campaign, so when someone lands on that page, you can be certain they made a conversion. If you just place a Pixel on the opt-in landing page, for example, a conversion will be tracked when someone lands there. However, just because someone ends up on your landing page, it doesn’t mean they’re going to follow through and convert. A Pixel here could end up tracking conversions that were never completed.

 Another great thing about optimizing for conversions? You’ll only pay if a conversion is triggered. If you optimize for clicks, you’ll be paying for all of those clicks, even if no one is opting into anything.

 5. Make Your Ads Mobile Since the iPhone was released 10 years ago, the planet has been cast under one big mobile device cloud. Every year, we’re inundated with studies detailing exactly how much time we spend craned over our tablets and smartphones, and this year was no different. There are 1.15 billion daily active Facebook users accessing the social site via mobile. Mobile Facebook ads have a 9.1X higher click-through rate than non-Facebook ads. And of all the time spent online in the U.S., 71% of it is from a mobile device.

This isn’t to say desktop ads aren’t important, but mobile is simply where more people are spending more of their time (which makes it more important). If your ad isn’t ready to meet people where they’re looking, they’ll never see it. And that’s a lot of traffic you could miss out on. Remember to match your mobile ads to mobile landing pages for the most seamless campaign possible. Don’t stuff your ads with too much text, and optimize your landing pages for mobile, too. With Leadpages, your landing pages are automatically mobile-responsive. But in order to make your pages mobile-optimized, use our drag-and-drop editor to show or hide complete sections of your page depending on the type of device your visitors are using. This eliminates any need for lateral scrolling and added friction. Pro tip: You can design a great looking ad using Facebook’s Creative Hub. Make mockups for your ads and see how they look on desktop of mobile, then tweak as you see fit to make the perfect ad.

 6. Run Multiple Ad Variations at One Time A/B testing your landing page copy is always a good idea. Even small adjustments to headlines, images, or CTAs could mean huge benefits for your bottom line. The same goes for your Facebook ads. Running multiple variations of your ad gives you the opportunity to see what is resonating most with different audiences. Don’t assume anything works until you’ve tested it. Including your paid ads.

 This chart below shows how ad campaigns are structured in Facebook. Individual ads make up an ad set, and multiple ad sets (each targeting a different audience) comprise a campaign. You can run up to 50 different ads to each ad set, or audience group, in your campaign. By checking your ad performance often, you can see which ads are performing better for each audience, then simply turn off ads that are performing poorly. If you choose to only create and run one ad per ad set, you won’t have anything to compare it against, leaving you without any measure of what your audience responds to or not.

 7. Know the Difference Between Budget and Bidding One of the most overwhelming parts of running Facebook ad campaigns is making sure you’re utilizing the best bidding and budget strategy for your business goals. Even if you have made a gorgeous campaign complete with drool-worthy offer and contagious copy, a poor bidding and budget strategy could bring the whole thing down in flames. BiddingThere are a lot of businesses vying for advertising space on the world’s most popular social platform. And if you’re trying to advertise in an especially crowded area, Facebook might find it tough to fit you on the screen. When this level of saturation happens, the highest bidders win that sweet, sweet screen space.

 When you are ready to start running your ads, you’ll have to pick an amount you’re willing to pay for each click, conversion, or 1,000 impressions. This is your bid. Note: This isn’t what you’ll necessarily pay. Facebook will always make you pay the lowest amount possible, which could be well below your maximum bid. If you’re advertising against a lot of competition, bidding too low will restrict how much exposure you get with overlapping audiences. Set a higher maximum bid for more exposure across the platform. BudgetYour budget is the total amount of money you’re willing to spend on running your ads per day. For example, if you set a budget of $1 per day to run an ad set, and each ad is running at a $.10 bid, that ad can be clicked on 10 times before your budget has run out.

One thing you should always keep in mind when setting your budget is how much money you’d be making when your goal is achieved. If you’re optimizing your ads for conversion, you’ll only be charged every time a conversion happens. For example, if a conversion to you is selling an ebook for $19.99, you’d want to make sure you aren’t spending more than $19.99 to get that conversion. Likewise, if each conversion makes you $19.99 and you’re only spending $5 to get a conversion, consider increasing your budget.

 You’ve proven that each conversion is making you money, so why restrict your earnings with a low budget? There are many nuances to setting the right budget and bidding amount for your ads, such as what your goals are (awareness vs. conversions vs. clicks) or who your target audience is. 8. Find Your Dream Audience Here we are, finally at the most desirable benefit of using Facebook ads to drive traffic to your landing pages. Remember how we talked about how much Facebook knows about each of its users? This is where those mountains of data come in handy. All of that data can be used by you to precisely target an audience that will be most interested in your product or offer. You won’t be wasting any ad money on audiences your offer won’t appeal to.

 And this is possibly the only advertising platform that has this level of audience insight. You can choose audience based on a massive variety of criteria, including age, location, gender, interests, political parties, the number of kids you have, relationship status, places you’ve been, movies you’ve watched, restaurants you’ve eaten at — it’s really an unsettling amount of insight. But it’s marketing gold. When choosing who you want your ads shown to, you can go all in on targeting a very specific segment that you know will be interested in your offer. Or, once you know who your most interested parties are, consider setting some of your budget aside for experimental audiences.

 Who knows? You might tap into a crowd of raving fans you hadn’t considered before. When picking your audiences, make sure your ads within that campaign are speaking their language. The more your ads can resonate with each audience, the more interaction they’ll get. In the end, make sure to take advantage of the all the data Facebook has for you to use when running your ads.

 Using Ads That Point to Your Landing Pages Is a No-brainer Whether you’ve been running ads for a while now or you’re just about to dip your toes into the Facebook waters, make sure you’re using these eight tips along the way. Every part of your campaign should work in harmony with the other parts. So, double check your offer from ad to page, write effective copy, and find a budget and audience strategy that works for you.

Remember, you don’t have to start with loads of money. Start small, find what works for you, and expand from there. Before you know it, you’ll have so many Facebook ad campaigns driving traffic to your landing pages that your marketing department will run itself. Start running Facebook ads that point right to your landing pages today. Have questions about setting up your first campaign? you can always follow us and learn more

The following is a guest contributed post from Conor Ryan, StitcherAds Co-Founder Amazon continues to dominate online sales during the holiday season. Last year, Amazon’s online sales between Thanksgiving and Cyber Monday totaled 37 percent of all online sales during the five-day period. Amazon has proven highly effective at converting in-store buyers, all without spending marketing budget on increasingly ineffective channels like print and without leveraging any first party data on in-store buying behavior.

 Traditional omnichannel retailers are behind on embracing online advertising innovations and are therefore struggling to compete, leading many to wonder if they’re in for another brutal sales hit for the 2017 holiday season. However, there is one crucial piece of the market the online super giant has only just started to penetrate — brick-and-mortar stores. While online shopping is on the rise, brick-and-mortar stores comprise 81 percent of total holiday shopping.

 Despite the recent Whole Foods acquisition and rollout of limited Amazon Go and Books locations, Amazon is still a primarily online-only experience. In the race for holiday season sales, either Amazon is going to win by taking their online expertise and bringing it to brick-and-mortars, or retailers are going to defend their differentiating asset by embracing omnichannel strategies.

A recent report from Market Track shows that, in spite of the growing number of products available online, U.S. shoppers still prefer to make in-store purchases. Are people buying online because pure play ecommerce players like Amazon are better at targeting shoppers where they are? Actually yes—the research suggests that they would buy similar products in store if brick-and-mortar retailers were better at advertising to them. While Amazon strives to perfect the online shopping experience, this preference is an opportunity for retailers to drive shoppers in store by presenting them with geo-targeted ads for items relevant to their interest.

Retailers need an effective way to analyze their online and in-store customer profiles to fully exploit their in-store assets. Google has delivered several such solutions to power their ad offerings and more recently Facebook has started to deliver similar offerings. According to Facebook’s Global Creative Director Andrew Keller, “The average person scrolls through 300 feet of mobile content every day.” Facebook clearly has a captive audience for retailers to tap into to drive more online users in store. Facebook has rolled out advertising tools for businesses in an effort to link offline customer purchasing activity with geo-targeted online ads.

 Facebook’s Offline Conversion API lets retailers use real customer identities to accurately measure in-store purchases after being exposed to Facebook ads. Recently, Facebook made that data more actionable through custom audience building and retargeting. These and other related capabilities allow businesses to match in-store customers to online users. Once a customer is identified, Facebook’s rich profile (including data from partners such as DataLogix, Acxiom, Experian, etc.) can be leveraged to build audiences for retargeting or prospecting, and to optimize and measure campaigns that are focused on increasing foot traffic.

Facebook’s highly targeted ads not only allow customers to purchase online, but also include directions to the nearest store, empowering customers to buy wherever they want. The choice for a virtual or tangible buying experience is not yet something Amazon can support. While these revamped Facebook Business tools open up new avenues for retailers to edge out Amazon this holiday season through opportunities to increase online and offline revenue, effective and efficient strategies are needed to reach their full potential. What can you as a retailer do to revamp your Facebook ad campaign strategies to deliver more personalized ads? We’ve pulled together our top expertise-based tips. Build an online-to-offline audience In today’s plugged-in world, there is more customer data available than ever before and not just for online customers.

 This data can be used to draw online users into your stores based on their current and historic buying behaviors. Having the ability to pass offline purchase data through Facebook opens new avenues for you to build broader, more hyper-targeted audiences than ever before. With comprehensive data for in-store buying behavior to leverage, retailers must find the right strategy to reach the right customers at the right time with the right products to draw them in store. Create full-funnel omnichannel campaigns Prospecting, retargeting, cross-selling, and upselling – the standard online marketing funnel also applies to driving customers in store. By now being able to plug in offline customer data, you can use Facebook’s audience capabilities to exploit strategies that were previously only possible for online activity. Enhance your prospecting strategy by building Lookalike Audiences online based on customers’ brick-and-mortar buying behavior.

 Retarget customers that recently made an in-store purchase by targeting them online with a coupon code or discount ad for a new season product. Cross-sell and upsell products by targeting customers that recently bought related items in-store or online. And, make sure to also utilize combined offline and online product data – what products are selling best online versus in-store, what items are being bought together, etc. – to optimize your prospecting, retargeting, cross-selling and upselling campaigns. Make compelling omnichannel ad creative Drawing online users in store, like all online campaigns, requires compelling, informative narratives.

While many imagine ad creative as an exercise in branding, “compelling” narratives are built with data-focused personalization. When creating an ad, leverage previous buying behaviors, nearest store locations, and previous purchases to create a more customized experience. When determining ad format, consider the customer’s place in the conversion funnel. Canvas and Collection ad formats provide advanced in-ad browsing experiences, similar to a mobile website or app, making them best for engaging new, lookalike audiences.

Use ads with map cards when targeting areas with brick-and-mortar locations to encourage a visit. Finally, dynamic carousel ads are best for creating evergreen campaigns, allowing you to promote your entire product catalog, highlighted by top-level category images or videos. These ads work full-funnel, pulling in the products most relevant to the Facebook user served the ad. To take dynamic ad customization a step further, set up a dynamic image or video template that can be automatically overlaid to product feed assets to add details like categories, sale status, stock levels, branding, and other product data fields.

Lastly, make sure your campaigns include both online and in-store calls to action. Campaigns with in-store objectives could include location-specific specials, sales prices, stock levels, and other information to help customers make an informed choice on how they’d like to buy. To gear up for the online shopping frenzy this holiday season and compete with Amazon’s notorious monopoly of online sales this time of year, having the right ad campaigns in place will make all the difference.

 This year, balance the foot traffic on top shopping days, like Black Friday when everyone is in store looking for deals in a craze, by leveraging Facebook’s new offline tools to draw current and new customers in store ahead of time this holiday season. About Conor Ryan Conor Ryan, co-founder of StitcherAds, has spent 18 years innovating in media tech, designing and launching product to exploit emerging media channels. Launched in 2009, StitcherAds is an official Facebook & Instagram Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & Instagram. Since conception, StitcherAds has empowered some of Facebook’s largest advertisers for eCommerce, retail, travel, and real estate businesses worldwide, using data-fueled automation to increase the revenue impact of their ad spend.

As the first partner to launch dynamic ads and dynamic ads for travel on Facebook, StitcherAds has been a leader in both speed and achievement in direct response innovation. For more information about StitcherAds, please go to www.stitcherads.com.

 As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’ve probably heard these stats before.

After all, Facebook is a no-brainer for marketers. And if you’re trying to reach new audiences, you probably know paying for Facebook Ads is a great way to do that. That said, knowing a channel is effective is far different from creating an effective ads strategy for your unique brand. With more and more marketers advertising on Facebook each quarter, its harder than ever to build a strategy that will stand out from your competitors and generate the return on investment (ROI) your brand needs.

 But if you’re ready to start putting budget behind your Facebook advertising strategy, it’s important to fully understand how your ads efforts affect your business’ bottom line. Otherwise, how else do you justify your ad spend? Fortunately, with help from Socialbakers, a global leader in social media marketing analytics, we put together a data-packed report and how-to guide to help you build a better Facebook Ads strategy, benchmark your success, and improve the ROI of your ad spend.

 First, we’ll teach you how to calculate your paid social ROI so you can benchmark your ad spend against your industry and region. Then, use your calculations and compare them to the benchmarks in the full ebook. We’ll also help you create a strategy for your Facebook ad campaigns along the way. Ready to set a killer Facebook ads strategy and get the latest industry data on social ROI? Get the full-length guide now.

 How do you begin measuring social media ROI? Why measure your ad spend ROI? It’s pretty simple. If you want your ads to make an impact on the rest of your marketing funnel, you have to measure what it’s driving and how much of a return you’re getting, which will ultimately frame where marketing dollars are best spent for future campaigns that drive the best results, leads, conversions, customers, etc. Let’s look at an example. Say your cost of customer acquisition (CAC) is typically $100 per customer. Your boss wants you to run a Facebook ad campaign to generate new customers and gives you a budget of $1000. You run your first campaign and generate eight new customers from it. Was it worth it or not? How to Measure ROI: Measuring return on investment is pretty simple. You simply take the amount you spent (cost) and divide it by your returns*.

 *The “returns” you’re measuring will vary based on your ad objective type. If your goal is to generate more leads, you divide your costs by the number of leads you generate. The same is true for customer acquisition ads, app install ads, website clicks, etc.   In the above example, you’d take the amount you spent ($1000) and divide it by the number of new customers your generated (8). That would mean you acquired eight new customers at a cost of $125 per new customer.

 If your boss tells you your typical CAC is $100 per customer, you know that the return you got from that ad campaign is higher than your typical CAC. ROI = Total amount of the investment / total return If your ad campaigns are generating a lower return on investment than other strategies, it likely means you need to optimize your strategy to lower your costs. You can do this in a number of ways, like optimizing your ad copy or focusing your targeting strategy.

 Get more tips in this full-length ebook. The example we just used assumed that you already know a benchmark to compare your campaign results to. But what happens if you don’t already have that information? In this Facebook Ads Optimization ebook, we have brand new data that details typical ad spend by campaign type and region to give you a starting point for benchmarking the success of your ad campaigns.

Ready to get started? Download the ebook, “How to Use Data to Optimize Your Facebook Strategy” now.