Making Money fast through Tech Blogs..
- By James N.W
- •
- 21 Oct, 2017
Lately, I've been talking a lot about entrepreneurial topics or about topics related to Developer Hegemony. But today, I'll answer a different flavor of reader question. This one is about tech blogs. Or, more specifically, it's about how owners of tech blogs should price things.
I was recently asked by a well known company to review a product of theirs on my site and they offered to pay me for my efforts.I actually said I'd do it and then they could pay me what they thought it was worth. I'm not sure that was the best idea as I haven't heard back from them!
I find researching products and writing about them is the best way to learn and getting paid to do it would be a bonus. As you frequently blog for various sites, how do you price your services out? How do you invoice them? What else do I need to know to get started in this area?
Given that I've done a fair bit of tech blogging over the years, and that I've founded a tech blogging business (we're looking for authors!), I can certainly speak to this. To do that, let's do this. I'll walk through the progression of money making opportunities that you'll likely encounter as a tech blogger.
Link Building Though Tech Blogs
You start your blog and blog happily into the void for a while. You share links to your posts with friends, and some of them humor you and read them. For a while, not a ton happens.
But then you start to attract some traffic in dribs and drabs. Maybe a little love on Hacker News here and a prominent tweet there, and you've got an audience.The first thing that will happen is pretty non-monetary. You'll get an email that reads something like this.
Hi {Your Name},
I noticed your super pro article about test driven development where you said awesome stuff. I really enjoyed reading it.
Anyway, I work for a company that makes a tool for testing electrical outlets and thought you might want to link to it in your post. Here's the link: {link to electrical outlet testing tool}
Thanks!
{Marketing Person}
Most likely you'll scratch your head and ignore this. If you don't, you should. Either way, you'll probably wonder what the deal is.Well, they're doing something called link building. The more inbound links a site has, the better it ranks when people do Google searches. So marketers will scour the internet for even tangentially related blogs and then make requests like this for links. They're offering you nothing for something, so I wouldn't bother at all with this.
(One exception is if they find broken links on your site and offer to replace them. Broken links hurt your own ranking)
Will You Talk about Our Product?.As your site and traffic grow, you'll start to get a different kind of offer. (The garbage marketing emails won't stop - you'll just get new stuff on top of them). This one will look more like the following.
Hi {Your Name},
I saw someone on Twitter link to your article on TDD, I can see that you know your stuff.
My company makes a new mocking utility, and we're trying to get the word out. We'd love to offer you a free copy if you'll review it. No obligation to say good things - we want your honest opinion!
Thanks!
{Mocking Tool Maker}
This is generally good stuff, and it's probably the first form of compensation that you'll get. You get a free license for a tool that might run you hundreds or even thousands of dollars, just to blog about it. They get some publicity. Everyone wins.Or, as is the case with the reader question, they may actually offer monetary compensation for talking about it on your blog (presumably in addition to a freebie). That's even better.
How should you price this? Back of the napkin math. If 100 people read your average post, and you assume that 10% of them will click through and 10% of them will convert, that means the post on your site will earn them 1 conversion. If their tool costs $500, figure you're earning them $500. Price accordingly.Or, do it for the free tool alone. Relationships with vendors are never bad.
But remember one important thing. When a company pays you for something like this, you have to disclose the relationship in the post.
Guest Blogging: Can We Post Stuff on Your Blog?
As you continue to grow, you'll get offers that are sort of the cousin of "will you talk about us." Specifically, "can we talk about us on your blog?" Tech blogs with decent traffic get requests like this a lot.
Hi {Your Name},
I work for a company that makes a mocking tool, and I see that you talk a lot to your audience about TDD. Do you accept guest posts?
We'd love to get in front of your audience. How much do you charge people to guest post?
Thanks!
{Mocking Tool Maker}
Sometimes, companies will write an email like this, but without offering to pay you. They frame it as though they're doing you a favor by saving you from needing to create content. I suppose you could view it that way, but it's a pretty disproportionate arrangement. I wouldn't do this for free. As far as you readers are concerned, this is basically a commercial, even if they do it smoothly and without plugging their product. So this "extra" content is of fairly questionable value to you.
If you're going to agree to this for money, then I'd do the same kind of back of the napkin math. Estimate how much revenue you think you'll drive their way and then ask for a fair chunk of it (maybe 50% or so).
Personally, I've never done this sort of thing. But, YMMV. (I do get requests for it all the time)
Will You Write a Post for Our Blog?
I won't bother with an example email for this one. The premise is simple. Tech companies with tech blogs reach out to you and ask if you'll write posts for their blog. They'll almost always offer to pay, and they'll usually leave it at that, letting you tell them the rate you'd want.
This is where things get weird. In most of the wide world, blog content is not super valuable. You can probably find starving would-be freelance writers that will write testicles like "50 Awesome DevOps Tools" for like $30 or something ridiculous. Then they'll just quasi-plagiarize other lists and crank this out.
But if they're looking for you, they're looking for more credibility that includes tech expertise. And bidding for software developers as writers is a lot more like bidding for software developers than for writers. If you moonlight as a freelance programmer, you'll probable charge $50 hour, so that's kind of the anchor point for competition.
But, on the other hand, if they have a HUGE following and you don't or if they make a tool you love, that might temper your desire to demand $300 per post or something. This dynamic creates an enormous range of prices for blog posts. I've seen techies do it for very nearly the $30 per post, and I've seen others do it for prices pushing $1000 per post.
Billing Model for Blog Posts
Let's consider which you select a charge that makes it well worth your even as and that they agree. What does the billing version and invoicing look like?
Well, as you have no doubt inferred, i might propose pricing consistent with post. Not like the alternative situations i have referred to, you don't have a awesome experience for their traffic or what posts on their blog are really worth to them, so cost pricing is a chunk dicier. Also, do not try to rate this per hour. i've never heard of pricing posts through the hour, and it creates weird incentives besides. You are turning in a totally discrete piece of content material, no longer a provider.
i'd also propose that you specify a "take it or depart it" version. You don't need to jot down a put up after which get stuck in an interminable loop wherein they ship lower back "notes" and ask you to trade matters. What seems like a amazing deal for you fast will become a quagmire after a few iterations of that.
As for invoicing, it is smooth sufficient. If it's a one and finished, just invoice them for the single blog submit. If it's something recurring, i would say invoice monthly. Some (larger) corporations will have a wellknown process for paying you as a contractor or supplier, while smaller clothes would possibly simply ship you cash over Paypal.
Going Proactive
If we're speaking about my revel in, the entirety i have completed has always been passive. I write, and people attain out to me with requests like this. Even with my content material enterprise, Hit Subscribe, business has usually been inbound (we are waiting till we get a pleasing-sized creator pool going earlier than doing our own outreach). But i will describe what I'd do in some of your positions, if I wanted to drum up writing business.
In case you want a loose tool and you have a decently trafficked blog, you may reach out to the device writer. Tell them you find the tool worthwhile and you'd love to put in writing about it - could they be inclined to provide you a reduction in your licensing? It is able to assist if you've already written approximately it right here and there.
I suppose you can provide to allow them to guest post in your weblog, but it truly is possibly a touch bizarre. And you could really ask them to assist you to write for his or her blog, however it is probably going to be a more difficult promote. The principle reason businesses attain out to me about that is because they see that I already do paid writing for a bunch of organizations. Getting that first one is probably a little trickier.
Very last mind on Pricing
To conclude, i will circle lower back to pricing, since everything I've stated is rather vague. When businesses want to do stuff for your blog (or pay you to do stuff on your blog), pricing is conceptually clean. You can provide them a truthful price with the aid of estimating what it is probable to be worth to them, primarily based to your stats.
Writing content for them, that they may personal, receives tougher to cost price. Their content material is an extended game, and it has many components (visitors/conversions from organic search or shares, but also intangibles like seo for clean content material, popularity enhancement, exposure on your own target market, and many others).
But in each cases, there is additionally the "what is it well worth to me" problem. And that looks loads one-of-a-kind with something in simple terms freelance and superfluous, on pinnacle of your regular activity. If a business enterprise gives you a job, your primary marketplace really worth and you'd need more money than together with your cutting-edge corporation. If a tech weblog gives you the possibility to write a submit, you are evaluating how tons it's really worth it to do that instead of going to a children's soccer game or sleep in or something. You could come up with the money for to be pickier.
So price it as pretties as you could, each to them and to you, so that it is profitable. The worst that occurs is your price does not match their price range. But I'd recommend getting your call out there and taking over some possibilities to look what occurs. Do not permit yourself get taken benefit of, by any method, but also recognize their's plenty extra at play than simply coins.
And, through the manner...
If you want the expertise here, inclusive of its far, you may get a lot of that extra in my currently launched ebook, Developer Hegemony.
6 Credible ways to Make cash out of your weblog
If you started out running a blog as a interest, otherwise you’re considering it, and wishing it could turn out to be a reasonable supply of income – it probable ought to. A weblog doesn’t must simply be your online magazine. Here are some methods to show your weblog into an inexpensive supply of greater earnings, or probably even a complete-time income.
Promote commercials
in case you write good content material, and your weblog is popular, you’ll probably have a truthful amount of site visitors on your website. Google’s Adsense will take care of getting the commercials and handling businesses, and you get a payout for advertising and marketing to your website, all you need to do is upload a script for your web page to display the ads. These are usually pay according to click, which means you get a fee for all and sundry that clicks at the advert. If you’re satisfied to, or would prefer to, promote advertisements directly, WordPress has adverted plugins that will let you do just that.
Associate advertising
now not always a overview, but you do at the least want to mention or endorse a service or product in your target market in a publish. You’ll be given a hyperlink that tracks returned to you in order that referrals – all of us who clicks your link – can be credited to you. Like advert feel, they’re typically pay according to click.
Product reviews
employer’s looking for a product overview will send you a product to test, and usually hold. Relying on the business enterprise, you’ll also get paid to jot down a evaluate and post it on your website. In maximum instances, this is a flat price, as opposed to commission based, though you could nonetheless be required to hyperlink to the organization website on your publish.
S.e.o(search engine optimization)
Optimizing your very own content will enhance your web page’s traffic, supporting with other varieties of earnings. You could also offer your offerings to other agencies and websites. There are always human beings looking for correct writers who recognize what they’re doing to help them with seo. In case you want to discover greater, watch seo: The film.
Sell via your website online
if you have a following, some of your enthusiasts may be interested by what you have to provide. If you understand your way round photograph layout, promote some virtual content – wallpapers, t-shirt designs, something works. If you’ve got every other hobby, aside from blogging, upload a shop on your website. You might discover in your surprise that human beings definitely do need to shop for your knitted hats and crazy cellphone covers. There’s usually the option to promote other human beings’s product for a fee, when you have a friend or family member within the craft business.
Promote Your capabilities
so you’re a great writer, we’ve established that. In case you’re having a hard time getting your very own weblog up and strolling, or just don’t have the time and strength to hold it – freelance. The drawback right here is which you don’t continually have a lot say in the content, but there are positives too. Freelance writing doesn’t go away your earnings dependant on how popular your blog is – you get paid in your content irrespective of what. Prices and necessities will range quite a chunk, but you may discover freelance jobs on web sites like up work.com.
So outdoor of the questionable integrity of selling your subscribers’ e mail addresses to a advertising business enterprise, those are simply a number of the approaches to make money off a blog. Preserve in contact together with your readers with the aid of reading and answering remarks, it’ll maintain them engaged. You can preserve on your non-public social media accounts, or installation debts on your weblog, however publish and share to keep your website popular.
15 fine non-public Finance Blogs for 30 Somethings
we’ve compiled a listing of the quality private finance blogs for 30 somethings for you.
Running a blog is all the rage these days, and cash is one of the most famous niches obtainable. Why? Because most people, specially 30 somethings, can use all the assist they could get on this department. Most thirty-yr-olds need to have things discovered by using now, right? But regrettably a few are in worse monetary straits than ever.
The ones student loan payments can sincerely get you, not to say that mortgage and that growing circle of relatives. How do you in all likelihood juggle all of it? Thirty-somethings are a completely unique breed. Personal finance blogs for forty somethings and private finance blogs for fifty somethings would possibly encompass guidelines for living retired, paying on your children’s weddings or paying off your mortgage. But most 30 somethings are still dealing with college debt, simply shopping a domestic and starting a circle of relatives.
Fortuitously, pages and pages of financial advice for 30-year-olds can be observed on the net. Recommendation from people who've been there. Because, ninety nine% of the time, private finance bloggers are sharing their trips from rags to riches. a lot of them weblog full time, and a few have even retired at a surprisingly early age. Have to be satisfactory. However stories like this by no means fail to be inspiring. They remind us that it is possible to be financially nicely-off, even as a 30 something, by implementing sensible tips in our everyday lives that could change matters for the higher.
15 first-rate personal Finance Blogs for 30 Somethings
RomarioIen/Shutterstock.com
To create our list, we referred to a few lists of private finance blogs like pockets Hub’s 2016 pleasant non-public Finance Blogs, AAA credit guide’s pinnacle 50 personal Finance Blogs of 2017 and Kiplinger’s 10 private Finance Blogs really worth analyzing. We then plugged those blogs into a platform referred to as Bloglovin’ which is a popular media form for weblog readers. Most blogs have Bloglovin’ accounts, where every blog submit is shared and fans can like and keep their favorites.
Beneath every blog on Bloglovin’ is some of fans. We ranked the simplest blogs that had over one hundred followers, which ensures they're nicely favored the various public, and rated our blogs based totally on their quantity of fans, so those with the highest quantity of followers can be located towards the give up of this listing.
However, before score by fans, we also scoured every person blog for matters that might attraction to a 30 something. Whether or not the writer noted they were a 30 something on their about web page, or the content material simply seemed normally directed to young adults (with
But before score by fans, we also scoured each character blog for matters that might appeal to a 30 something. Whether the writer noted they were a 30 something on their approximately web page, or the content material just seemed typically directed to teens (with a discussion about paying off student loans, retiring early and/or developing a career). We most effective protected blogs whose authors had a sparkling voice maximum young adults could study from. However remember that not each weblog has a presence on Bloglovin’, though most famous ones do.
Their variety of followers ought to always exchange over time as well. And lastly, while most blog writers on this listing had a few forms of degree or economic history, lots of them are just speaking from their personal enjoy. But we can continually study from each other, irrespective of what number of years we’ve attended faculty. For greater personal monetary advice (however for a more youthful target audience,) see our list of the great private finance blogs for 20 somethings.
Otherwise, right here goes! Those are a number of the first-rate non-public finance blogs for 30 somethings. Put together to get your hands on some awesome resources (as well as a few top-notch economic weblog name concept inspiration). And do not forget, as one of the key ideals of Get wealthy Slowly blog’s philosophy says – “money is greater ‘thoughts’ than math!”


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