Maximize Your Business Potential- Facebook Marketing-
- By James N.W
- •
- 19 Oct, 2017
by using the use of the strength Editor, you could get your marketing put up into mobile consumer's news feed, the pleasant way to reach folks who are not the use of a traditional computer to get right of entry to fb. In fact, there are also "laptop news Feeds" which go to the ones on computer systems as nicely, so that you can goal both.
if you have a follower complaining in your facebook page, attempt your satisfactory to remedy the problem publicly. this will let others recognise that you are a reputable commercial enterprise and could handle all of your obligations. in case you can not resolve a dispute with a client publicly, attempt coping with it in personal.
by no means argue with a member of your fan base. There can be a few humans that don't like your product and they could say terrible matters. preserve your cool in this sort of situation. The manner you handle it's going to providehuman beings a very good concept of what it is like to do business with you.
reflect onconsideration on why your web page exists. Are you honestly seeking to get the word out approximately your agency and new products? Or, is the page functioning as a discussion board for higher communique with yourcustomers? once you have got a clean photograph of what you want your page to do, you can start running in youradvertising goals.
in case you need to apply Promoted Posts, achieve this only with your present day fan base. whilst a non-fan sees "Promoted", they assume it's a "sponsored advert" and have a tendency no longer to click on it. Your modernenthusiasts won't think that manner as they already recognise who you're and what you do, and obviously adore it.
it's miles in reality a fantasy that each business must be on fb. The value of the time taken to plot your campaigns, maintain your page, speak with fanatics, and put it on the market can turn out to be a large burden on a small commercial enterprise proprietor. consider cautiously if the expenses might be outweighed through the profitincreases.
attempt the usage of fb commercials. Paid commercials through facebook can help your enterprise due to the fact they can help you goal your target audience in diverse methods. you're able to specify the gender, age organization, vicinity, and more of your audience. you may be as narrow or broad as you like while specifying their needs. Set marketing campaign budgets and bid expenses to test as many headlines, pics, and advert copy as you like. if your marketing campaign doesn't work, you may forestall it right away so you do not overspend on it.
Be communicative. when a person makes an attempt to put in writing you a query or maybe to simply say some thingeffective approximately your company, ensure you reply. It helps to create suitable will, and it says lots approximatelyyou as a business owner. New customers and ability clients can be inspired with how responsive you're.
You must do not forget hiring someone to address your fb advertising approach. fb has become very aggressive these days because of its high price of use, and due to this it can be difficult for an beginner to create a quality page which canstand out. if you do now not experience cozy on fb this might be your excellent guess.
make use of the post scheduling tool on fb. retaining posts everyday, instead of clumping them together after whichleaving the web page to sit, will draw greater site visitors. in case you do not accept as true with you'll have time in thedestiny to make weekly or every day posts, create several time-neutral posts immediately and agenda them to seem at a later date.
while the usage of facebook for advertising purposes, continually preserve a high diploma of professionalism. irrespective of how a good deal you want to respond with an emotional viewpoint to clients, it is usually first-rate to maintain your private opinion out of it. Act the identical manner you will if the patron had been proper there in youroffice.
figure out the first-class time for your fb posts. you'll get extra interest for your updates if you post them when your subscribers are checking fb. you may for example share updates around noon if your subscribers are probable to checkfb for the duration of their lunch damage or percentage your updates for the duration of the nighttime.
prepare a fundraiser on facebook. Fundraisers are brilliant as it offers you a reason to be "difficult sell" promotional in a manner that human beings appreciate. you're doing it for the more appropriate, however the side gain is that your brand's name is getting available too. it is a win-win state of affairs.
if you want fb fanatics to have more religion in you, it's far important to expose them that they absolutely remember to you. visit the pages of your lovers each from time to time and do not hesitate to percentage some thing beneficial you see there. this may cause them to extra assured for your capability to provide them what they want.
even as you have to strive your first-rate to talk with customers, do now not submit a constant circulate of content that has no fee. this may make humans get the influence which you don't have anything to offer. if you have not anythingvaluable to share in the mean time, you ought to now not post once more till you do.
while maximum of your posts have to be content which adds price and provides facts your fanatics might recognize, some of your posts ought to also be interactive. Ask your clients for comments, be it what you ought to name your nextflavour of tea or what you need to deliver away in a contest. they may love to tell you what they suppose!
How to Maximize the Power of Video in Your Marketing Automation Efforts
A new partnership between HubSpot and video-marketing automation platform TwentyThree is the most recent testament to the growing power of video as a marketing tool. Consumers crave visual content more than ever before -- and their taste for video continues to increase.
According to a study by Wistia, people spend more than double the time on web pages with video that they do on pages without video. And yet a study by Demand Metric found that less than 10 percent of companies surveyed were incorporating that highly actionable viewing data into their marketing automation or CRM systems.
If your business is among those nine out of 10 video marketing laggards, you're missing out on the chance to create important emotional connections with potential customers. Here are some of the reasons you should change gears now:
Video lives and breathes.
Which is more memorable -- meeting someone in person or seeing his or her picture on Facebook?
For most people, the more memorable experience is probably the former. The experience of striking up a new acquaintance in person has more capacity to elicit real emotion. Brands are always striving to reach that same level of trust; and building an emotional connection is the best way to grab attention and create authentic, lasting bonds.
Related: 4 Keys to Creating the Video Ad Your Business Needs
Until everyone owns a virtual reality headset, video is going to be the only way to truly capture multiple layers of human emotion. Not only can a piece of video be sad or thrilling, but it's a medium that also persuades audiences to be engaged. Just as you would during a live conversation with another person, as a viewer of video, you're constantly scanning the faces, gestures and body language of the people on screen to better understand what they’re trying to tell you.
Appealing humans, not just prospects
Consider two tools that airlines used to communicate safety information: Would you rather read a 2D print pamphlet in the seat back in front of you or watch a video with music involving actors and stunts? Both mediums contain the same information, but video is almost universally preferred because of its intrinsically human qualities.
Take a look at this Red Bull commercial, for example. While it breaks many traditional advertising rules (the brand name isn’t even mentioned until 23 seconds into the 29-second spot, for one thing), it ultimately wins over audiences by juxtaposing athletic feats with emotional displays of smiles, laughter and hugs.
Pretty effective, right? Now, let's explore how video used at each stage of the buyer's journey can have the same effect on your customers.
1. You can tempt them into the funnel. The first step in the buyer journey is awareness. All potential customers have a basic problem they want to solve, whether they know it or not. As they research general information about your product, you can deploy several types of videos to clarify your value proposition and introduce your brand as a promising partner.
Educational videos, such as this one we created for the Special Olympics, focus less on the company or product and more on the bigger picture or industry to illuminate the need that the brand hopes to fill. You can post educational videos on your website, blog and social channels; run them as ads; or send them to potential customers via email.
Related: 3 Ways to Optimize Your Video Advertising Strategy on Facebook
Explained videos, such as this one for our client BurgerFi, offer more of an overview of your particular business. They outline the problem it aims to solve, the ways in which your product or service can solve it and the reasons why your team is right for the job. Explained videos belong anywhere that allows video content.
Commercial videos are typically used as online or televised ads, just as you'd expect. A sharp, engaging commercial can instantly capture your targets' attention and highlight some of the solutions that your brand offers that they may not have considered before.
2. You can give them something intriguing to consider. Once people have a clear understanding of the problem being addressed, they’ll begin to analyze different potential solutions. You can help them understand why your brand is the right fit by employing two styles of video.
Product videos can live on your site to demonstrate why your product or service is superior to the competition. They might appear on a product page or be incorporated into a stand-alone ad, and they’re great for re targeting someone who has visited your page previously but didn’t convert.
Tutorial or FAQ videos are useful for showcasing the many benefits of your solution. They effectively demonstrate why enlisting your services or buying your product is going to meet customers' needs and exceed their expectations. If your product is complex, you can create in-depth tutorial videos to highlight your product's ease of use in an engaging and highly accessible way. For example, Evernote posts how-to videos on its YouTube channel that walk viewers through how to use the tool.
3. You can help them make a wise decision. At the decision stage, buyers have decided that they do have a problem and need to find a way to solve it. They've researched all the options available to them and are nearly ready to make a decision. Now, it’s your job to convince them that your company is the one to choose.
In addition to some of the videos mentioned above, a video introducing your team, such as this one we produced for T.J. Maxx, is a great addition to your blog or "About Us" page. Featuring testimonial videos on your client page, blog or homepage can also be a powerful way to drive conversions.
Customers are especially trusting of other people who have had experience with your business. Eighty-four percent of people surveyed said they held online reviews in the same high regard as personal recommendations of friends, family and co-workers, according to BrightLocal's annual Local Consumer Review Survey 2016. And that figure isn't likely to decline: This stat has increased year after year since the survey was first conducted in 2010.
And. . . That's a wrap!
No matter what type of video you’re employing or where it fits into your sales funnel, all videos should feature a few key elements:
First, high-quality content is a must. Your video is a reflection of your brand, so it should be polished and authentic, to instill confidence in your visitors.
Next, a call to action is vital to move potential customers further through the funnel. Experiment by placing your call to action in different locations within each video to find out which sees the most engagement. Finally, taking care that your messaging is clear and concise will ensure that viewers can easily digest your video in a single viewing, meaning your investment in a great marketing tool won’t go to waste when they click away after 30 seconds.
Related: 6 Ways to Use Video to Sell New-Product Concepts
Overall, when it comes to customer relationship management, video is the surest route to building trust and real, human connections. So, above all else, make sure you capture accurate viewing data for your online videos, no matter which channel or platform people watch them on. The levels of engagement that each one attracts will provide invaluable data you can analyze to inform future campaigns and tweak current initiatives, to achieve the kind of results and return on investment you seek.
14 Reasons Your Facebook Ads Are Not Working
Facebook has almost 2 billion users on whom they’re constantly collecting data. With every update, post, check-in, comment, and like, Facebook stores information. Because of this, Facebook has essentially become a marketer’s library, where you can find your customers and present offers that resonate with them.
But with that giant database of information, and the advanced features available to choose from, it’s easy to make mistakes. If you’re not getting the click-throughs and conversions you were expecting, there are some common issues you may be having.
1. You’re Choosing the Wrong Objective
Upon creating your campaign, you’re required to choose an objective, which you may not have put much thought into. However, the objective you choose actually repopulates specific features and presets that Facebook feels will help you reach that objective.
By selecting the wrong objective, you could be missing out on other features that would help your campaign.
Facebook objective ads
For example, if you choose the “Brand Awareness” objective, it allows you to select a call-to-action (CTA) button like “Learn More” on your ad. But choosing the “Reach” objective shows you a completely different set of CTA buttons to choose from, omitting the “Request a Time” button.
Hover over the info icon on each objective to get additional details and review Facebook’s Ad Guide to explore how each objective is unique.
Facebook ads strategy
You’re Not Reaching the Right Audience
While it is true that Facebook has an incredible amount of data for you to used to create an audience, it doesn’t mean it’s 100% accurate. When we like certain content, check in at places, or share someone’s post, Facebook makes assumptions about what interests us, which then become a factor in creating your audience.
But how accurate are those interests? To get an idea, take a look at your own ad preferences. These are the topics that Facebook thinks you’re interested in, and chances are, many marketers are using that information to present ads to you.
If you see some that look out of place, that’s because Facebook doesn’t know us as well as we know ourselves. This means you could be targeting an audience that Facebook thinks is interested in a topic, but in reality isn’t.
Your Audience is Too Broad
Targeting too wide of an audience means there’s a large amount of competition among other marketers to reach those individuals. This typically means you’ll pay more per click, and likely experience fewer impressions and a lower conversion rate. Furthermore, it makes it difficult to ensure your audience is interested in your ad.
However, there are certain circumstances where a large and less focused audience is ok, like when your objective is to increase brand awareness and not to drive conversions. But even in this case, you should still try to filter out segments that are way outside of your target demographic.
Your Audience is Too Narrow
On the other hand, targeting an audience that’s too small will likely limit your results. We know that topic and interest targeting isn’t 100% accurate, so marketers need to be careful not to target a large chunk of people that isn’t a fit for their offer. If that pool is already small to begin with, your ads won’t gain much traction.
Your Competitors are Undercutting Your Offer
It’s simple to spy on your competitor’s Facebook offers using a tool like AdEspresso, or look for competitor’s offers on Google by searching the keywords they’re targeting. With this knowledge, it’s easy for competitors to offer their audience a slightly more attractive offer. If they see that you’re running a 10% off promotion, they may create a campaign offering 15% off.
You’re Not Re targeting
One of the most effective advertising methods is to target the individuals who have already taken an action to demonstrate an interest in your business, also known as re targeting. Running Facebook re targeting ads allows you to filter out anyone who’s not interested in your offer and focus on people who are.
Without taking advantage of re targeting, you could be wasting advertising dollars on an audience that is never going to convert.
You’re Not Using Video is becoming a necessity, especially on Facebook. Scrolling through your news feed, you’ll notice that a large portion of posts are videos. If one of your goals is to ensure your ad blends in seamlessly with the rest of the organic content, a non-video static image may stick out like a sore thumb.
You’re Using Generic Stock Photos
Potential buyers are usually on Facebook because they’re seeking entertainment. As they’re scrolling through videos and updates from family members, a cheesy corporate stock photo will appear very out-of-place. It immediately tells the user they’re looking at an ad, which can affect their response to the offer.
Your Call-to-Action Isn’t Enticing
Even though Facebook presents predefined CTAs to choose from, it doesn’t mean your ad copy can’t include one. One reason your ad may not be getting a solid amount of click throughs is because your CTA isn’t enticing.
Which of the two ads below includs a more “click worthy” CTA?
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Facebook ad cta badfacebook ad cta
The first ad references some stats that may be useful to the reader, but the marketer misses a key opportunity to encourage an action. The second ad speaks to a clear CTA that’s actionable and communicates urgency.
Your Copy Isn’t User-Focused
Take a critical read-through of the copy on your ad and look for words like “our,” “we,” “us,” and “I.” Subconsciously, readers resonate more with content that speaks to their needs and applies to their own challenges. Rewrite your ad copy using user-focused words like you and your. The more directly you can speak to your audience, the more likely they’ll be to take action on your ad.
You’re Asking Too Much
Every buyer goes through a series of stages leading up to a purchase, known as the buyer’s journey. This includes the Awareness, Consideration, and Decision stages.
Marketers that neglect to align their ads with their audience’s status in the buyer’s journey will likely see poor performance. Skipping the first two stages and expecting users to convert on a decision-type offer is unrealistic.
Take a look at the two ads below.
Semrush facebook ads
marketo facebook ads
The first is a prime example of an advertiser that asks too much from their audience too early. There’s very little information on who the company is and what they do, so of course the advertiser is going to see poor conversions.
On the other hand, the second example asks the reader for something smaller-an book download. This allows the user to first become aware of their problem before being presented with solutions.
You’re Not Using a Custom Landing Page
Have you ever clicked a link, (whether within a search engine results page, social media post, or ad), only to have to go looking for the offer you were promised? Frustrating, right?
This creates a poor user experience. People expect to see the same terminology, CTA, and imagery on the site they land as they saw on the ad they just clicked through. If you’re driving your customers to your homepage, you’re probably not carrying over those same elements.
Using your homepage as your destination URL also affects your Relevance Score, which is a rating between 1 and 10 that identifies how well Facebook users are interacting with your ad. If Facebook notices that people are clicking the ad and quickly bouncing, you’ll be granted a low Relevance Score and thus experience fewer impressions.
Creating custom landing pages for your campaigns allows you to control the distractions on the page, provide a clear conversion opportunity, match the ad copy to the landing page copy, and achieve a higher Relevance Score.
You’re Not Spending Enough
While running campaigns on Facebook is typically more affordable than other social media platforms like LinkedIn, you may be experiencing poor performance if your budget is too low. A strong indicator that you’re not spending enough is low or declining impressions as Facebook under delivers your ad.
If you’re using manual bidding, consider increasing your maximum cost-per-click. If you’re using automatic bidding, increase your budget and monitor your impressions.
You’re Not Split Testing should be an effort you’re implementing across all your marketing and advertising campaigns, but it’s particularly useful on Facebook. Split testing allows you to run multiple ad sets with slight differences between them, which are served at random to your audience.
Conversions facebook ads
This allows you to determine which is more effective, see what’s working faster, and improve your campaigns.
Conclusion
Once you find the sweet spot in your ad strategy in terms of targeting the right audience, crafting effective copy, and communicating a valuable offer, Facebook advertising can help you find prospective customers and turn them into long-term buyers. Be sure to create goals, analyze your performance each week, and pull meaningful data to apply to other campaigns.
How To Use Facebook Messenger As A Powerful Tool For Business Marketing
Owing to the tremendous popularity of Facebook as a potent social media platform, Facebook Messenger has also got a huge traction in recent years. As a conservative estimate, there are over 1.5 billion Facebook users today who are actively sharing, commenting and liking various interesting posts day-in and day-out. Most if these users are using Facebook Messenger as a preferred medium for individually communicating with each other.
However, this profound messenger platform has more potential than meets the eye. Businesses can implement and integrate Facebook Messenger into various service processes in order to simplify business-customer interaction. Since users have started communicating rich content (pictures, videos, GIFs, emoticons or even PDFs) via messenger also, this creates a great opportunity for businesses to make messaging an important part of their strategy.
There are now more than 1 billion people on Messenger every month, which is indeed an astounding milestone in the social marketing arena. As a matter of fact, the Facebook Messenger provides a two-way communication medium that could be way better than one-way advertising campaigns and page posts. With the help of entertaining content, better brand positioning, and improved customer experience, Facebook Messenger can be used to establish a long-lasting relationship with customers.
If you are a budding entrepreneur or an established business owner, you can use Facebook Messenger to your advantage. From steadily growing revenues to realizing your long-term goals, the messenger can help you in many ways.
Here are some effective strategies to use Facebook Messenger as a powerful tool for business marketing:
1. Create events and engage participants using FB Messenger
A Facebook event spreads words very quickly, which potentially reach many people be a relatively short period. Generating events is an effective way of starting an interaction with your prospects. You can use FB Messenger to send important information and reminders regarding various events that you need to create. According to a HubSpot study, the response rate on Facebook Messenger is significantly higher than compared to e-mails. You can create subscriber lists and broadcast them through the Messenger.
Facebook has been gradually adding more and more useful features, and events can also be added in a new plugin. It is proving to be a good medium for people to find and interact with your event. There are many key benefits of this: if you make any changes to an event, it will be reflected via page plugin; people can now subscribe to your events directly from your website; they can now see which of their friends are going to the same event; and it will allow people to more easily interact with you.
2. Provide real-time customer care
The Facebook Messenger facilitates a live conversation platform almost as if you are speaking with your customers face-to-face. You can instantly help them choose the size, color and quantity of products they require, you can immediately send them order confirmations, and let them check their shipping info as well. From customers’ perspective, it is always welcome to be given a private support – which is possible via FB Messenger. Using this strategy, you can send your prospective customers a sharable link, which will let them initiate a private message when they click it.
Moreover, customers always love to get a real-time response whenever they seek solutions for their problems. In a survey conducted by Sprout Social, as many as 1,000 people were approached; it was found that most consumers expect a response on social media within 4 hours. This clearly makes a case for Facebook Messenger to deliver a real-time customer service.
3. Implement chat bots
Using chat bots today is being considered a profound strategy to increase efficiency for businesses. These have radically changed the way consumers and brands interact on Facebook. Today, more than 100,000 chat bots are used on FB Messenger in order to collect information, make product recommendations, and to take orders. Facebook chat bots are being specifically used to deliver targeted content based on interests and to answer product or service related questions. Moreover, Facebook Messenger helps recommend products using Quick Replies and a corresponding Auto-response.
Apart from sharing content, the Messenger introduces an additional functionality in chat bots, which helps brands facilitate more interactive conversations. So, using the Restart Command and Restart Button, you are able to restart the whole conversation. That way, you can build a better engaging experience, which will lead your user through a variety of fun and interesting responses.
4. Create ads that open up a conversation
Facebook Messenger can facilitate an organic conversation by using ads. When users click on ads, they will switch to a conversation in the Messenger app and receive your message content. The News Feed ads are very handy to open conversations in Messenger, which ultimately leads to conversion. This is indeed a creative way by which Facebook ads are used to drive consumers from content to commerce. These ads boost the potential for engagement with customers. So, while setting your ad in the Add Manager, you need to select Traffic as your marketing objective, then select Messenger as the destination for ad placement. As a next step, choose call-to-action from the options available under the headline text tab – which will help you customize your message and link your website.
Share messenger codes are increasingly becoming an effective way for people to connect with your business. Consumers scan them with their Messenger app in order to initiate a private message with your business. One of the main advantages of messenger codes is that they can also be used offline. You can add your messenger code anywhere you would want so that your customers can connect with you via private message. You can take a screenshot your Facebook page’s scan code and put it on your website. It will be easier for people to identify and contact the businesses they want to connect with. After sharing your messenger code online with your target customers, encourage them to save the image of your code in order to scan it later.
Conclusion
No doubt Facebook Messenger has strong potential for marketing prospects since more and more people are adopting it as an effective tool for communication. So, if you promote your personalized message via Messenger centered on the needs and requirements of your prospective customers, your strategies will certainly fructify.
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