How to Use Event Technology to Host a Killer Event
- By James N.W
- •
- 10 Oct, 2017
Why Is Event Technology Critical to Event Success?
Many event planners struggle with resources and efficiency. After all, there are only so many hours in the day and with last-minute changes to events and schedules, there never seems to be enough time. Event technology can help streamline processes and improve attendee experience, increasing engagement and retention as well as ticket sales for future events.
3 Things You Need to Consider for Successful Event tech Adoption
The key to successful event technology lies in the following areas:
User experience
Marketing
Implementation User Experience
With the exception of tech fans and early adopters, few attendees will use technology just for technology’s sake. There must be something in it for them and it must be easy to use. When auditioning event technology, the attendee experience should be one of your top considerations. Talk to the vendor about implementation and find out how other clients have done it.
User experience is critical to adoptions and continued use. Make sure you do research on not only event clients that have adopted the tech but information on how attendees reacted to using it.
Marketing
Even the best technology needs a little help getting noticed and being put to use. Ask the event vendor about marketing tips on your rollout. Like all other types of marketing, the message must be communicated several times through multiple mediums. You may even consider running an event tech adoption blitz or contest.
Implementation
so
as for generation adoption to be
successful you want the subsequent:
workforce use. The tech will by no
means be extensively adopted by way of attendees
or customers if you have body of
workers participants going rogue and using what
they want to. You want everyone on board and
that begins with your group. It need
to also be clean to them that they ought to be
directing humans to
the technology as frequently as possible. for
example, if a person has an schedule query, the staffer
shouldn’t be whipping out a tough
reproduction however displaying the attendee the way
to get admission to the records thru
your event tech.
training. Make it clean for attendees to pick
out up. ideally, the tech might be so smooth to
use that no coaching might be wanted. however, that
may be a fantasy. although it is easy for
you, recognize that there
is someone who's suffering with it. Create tutorials that may
be accessed on line and
on demand. advise your group of workers that they
may probably be
giving instruction as properly. group of
workers should know you’d rather have them show
human beings the way to locate a solution than to in
reality supply it for them. Create a policy of show,
don’t tell, to enable faster implementation
and purchase-in.
marketing. everybody should recognize approximately the
brand new tech and what it does.
They need to understand what’s in it for them. and
also you want to talk this regularly.
dependency forming moves. There are only a few apps
and varieties of software program that someone will
use as soon as and decide it’s modified their
lives. so one can have a a hit generation adoption
you generally need to create a user dependency.
They want to familiarize themselves with the software
program and use it enough that
they feel cozy with it and
notice the blessings of it and the way
it fits into the experience.
tracking. It’s essential to reveal adoption so that
you recognize what number of your attendees are the use
of the tech. splendid tech gained streamline your
operations if no person is the use of it. if
you recognize via monitoring that adoption
is sluggish, you can want
to growth your advertising efforts or offer an incentive
for adoption. additionally, listen to the
conversations happening round you so you understand why
implementation isn't always as brief as you’d was
hoping.
areas wherein occasion era Has the most
important impact
event tech permeates
the event enjoy. there's technology for nearly every issue of occasions and occasion management.
To enforce the entirety at one time is probable past
maximum event budgets. however there are a
few regions that offer a powerful go
back on investment. those include:
price ticket sales and Registration
that is one of the first impressions you make on
a capability attendee
and there's nothinggreater frustrating than difficult on-line price
ticket sales or gradual registration. A irritating
shopping cart can swing event excitement into occasion frustration.
Attendees may additionally even determine shopping
for a price tag is virtually not really
worth the efforts of dealing with your machine.
On the opposite facet, after a doubtlessly lengthy day
of tour, the remaining aspect the
attendee needs is a long line just
for a name tag and a swag bag. Streamlining your registration system starts your occasion off definitely and you
can construct on that. growing a
frustratingly lengthy line just to check
in, locations your event at an hobby deficit
from the start. this is tough to
come returned from.
There are event frustrations which
are unavoidable but an annoying price
ticket shopping for
method or gradual registration isn't always certainly
one of them.
as an alternative, you could enforce short price
tag sale generation with such things as car-fill
for facts already regarded, social register and
copy options for more than
one registrations. these little features make
the revel in less difficult and less of
a project.
when it comes to event registration era, there are
self-service kiosks that could make registration tables
a element of the past. Or pair the tech with beacons
and permitcomputerized check-in whilst an attendee enters
the event space.
2. Attendee help: AI and occasion Bots
Attendees have quite a few questions
and while that may be very irritating for
the occasion planner and group of workers, it’s
even more irritating when an attendee
can’t discover the statistics they want. input chat
bots and synthetic intelligence (AI).
For questions which can be predictable like:
wherein are the bathrooms?
What time is lunch?
What’s subsequent on the schedule?
there may be no cause to waste personnel time.
For those questions, there are few variables. At any
given factor in time or place, the solution will
be the same. they are superb suits for
chatbot assistance. SXSW’s chat bot ‘Abby’ answered 56,000
attendee questions at its 2017 event.
even as a few event planners may
also want to provide a human contact,
it’s hardly needed for those simplistic
questions. rather, allocate your event group of workers to
the questions that require more in-depth processing
and depart those clean wins to the chat bots. Adoption
is not often an trouble with this type
of occasion era due to the fact attendees are already used
to having their questions spoke
back this way. just ask Siri, Alexa, or Google.
3. Ease of information: Beacon generation
Attendees from time to time require facts this
is based on their vicinity. Or maybe you want
to apprehend visitors go with the flow on
the exhibition ground. possibly you need to boom
engagement and create a memorable enjoy by means of magical
happenings at the occasion ground as attendees skip. All
of these items can be executed via beacon era.
Beacon technology uses wearable's and receivers
to offer attendee records, recognize locations,
and show visitors glide and activities. they
could tell attendees wherein the closest toilet is or
the shortest line. They assist you to apprehend what
exhibitors’ booths are becoming the maximum foot traffic as properly wherein people are
at any given time. vital data can
be assessed speedy and correctly.
Beacon or
wearable technology has also modified the way bills are
made for products and services at the event. Attendees no
longer want to hold around coins or credit
score playing cards. With wearable's and mobile fee systems they
are able to display and pass (displaying their wearable
or cell phone as payment). With much
less friction inside the price system,
attendees tend to spend greater than they do once
they must take money or a card out in
their wallets.
4. Attendee revel in
developing an occasion enjoy is
a warm trend in
this enterprise. most occasion planners are doing
this via the usage of the senses. one of
the easiest senses to stimulate is sight
and occasion generation can help you try this.
From projection mapping which can create a wall
of interest or
a myth escape to virtual truth that makes
attendees sense like they’ve been transported some other
place, event tech is permitting event planners to
translate some quite fantastical desires into event fact.
There are scavenger hunt apps that interact attendees
and power visitors to favored spots at
the event. Gamification apps
will assist you design a application on the way
to motivate favored actions. image apps let
you create branded Snap chat-ensue filters in
your event. event generation facilitates you create
a simply memorable occasion revel in.
due to the fact
that safety additionally affects attendee revel in,
there are events which can be the use of occasion tech
to make their conferences and activities safer.
Facial reputationand smart doorways are assisting event planners apprehend folks
that could gift protection
dangers and clever doors permit the planners to control get
admission to to unique areas.
five. advertising
while the marketing technology might not all
be occasion particular, there are a few awesome
matters you can do with it to increase price
ticket income and expand your attain. Your attendees
will only feel this
peripherally but your customers will appreciate your ability to sellgreater tickets.
With event marketing era you can:
Use advertising automation software program and a
drip campaign to stay top of mind
between occasions or serve as a tool to get
attendees enthusiastic about the approaching occasion.
hire retargeting to ensure that those
who confirmed a few hobby on
your event stay related to you.
Live stream your event to reach a brand
new or large target audience.
provide digital passes or tickets.
listen better with social media listening
and interplay software.
recommendations for purchasing the maximum out of
your occasion generation
event era is an funding so you want to make
certain you use it for the maximum efficient
solutions aimed toward user revel in, engagement, and
streamlining your methods.
size
something you pick, you want to make certain it
has appropriate reporting functions. you'll by no
means know in case
you’re meeting your goals or on target with what
you’re trying to perform with out measuring
and analyzing consequences.
future Use
one of the hesitations for attendees to down load and use apps
is space on phones. no person desires to down
load a one-time-use simplest app. instead, search
for apps in an effort to continue to be used after the event. those may
want to include an online community or other
beneficial capabilities a good way to keep attendees
engaged within the future.
another alternative with event apps
to growth adoption is to apply them
for something that can not be carried
out another manner or is easier if the app is used. as
an instance, run occasion check-in through it however allow for other options for individuals
who both don’t have a cellphone or
whose telephone is useless at the time they come.
Social Tie-ins
today’s occasion technology should be greater than
a standalone app. It must feed into your
attendees’ other worlds. Tie-ins with such things as social
media platforms permit them to interact along with
your tech and nonetheless percentage it
with peers and connections they have got outside of
your event. This broadens your attain and offers your
attendees an clean
way to share your treasured content and information.
To make
certain your occasion records gets the satisfactory publicity on
social media, ensure your hashtag is 9aaf3f374c58e8c9dcdd1ebf10256fa5 to
all attendees and potential attendees. some tech that has
social media tie-ins will will let you create a default template for
tweets so that all the tweets might have
the occasion hashtag unless manually removed.
In conclusion
occasion technology can streamline your entire operation and enhance attendee experience
but handiest if it’s broadly followed. whilst you
may now not have the budget to enforce the whole
lot right away, knowing what makes the
biggest affect on your attendees and clients will let
you prioritize the rollout.
What event tech has had the largest influence in
your audience or manner?
additional studying on event era
The occasion Tech Bible
2017 eight occasions Innovating with
Beacon technology 12 ways to
use AV era to drive event Sponsorship Why
I suppose AI Will trade How We Attend occasions the
way to Scare Away clients with event era
You can also look
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